Course content

  • 1

    Welcome to Becoming Your Own Makeup Artist!

    • Welcome, Beautiful!
    • Start Here
    • My Philosophy On Makeup
    • My Favorite Makeup Palettes
  • 2

    10 Minute Natural Makeup Look

    • Makeup Tutorial
    • Product Guide
    • Step by Step Guide
  • 3

    The Ultimate Smoky Eye

    • Simple 4 Step Smoky Eye
    • Simple 4 Step Smoky Eye Product Guide
    • Daytime Smoky Eye
    • Daytime Smoky Eye Product Guide
    • Dark Smoky Eye
    • Dark Smoky Eye Product Guide
  • 4

    Creating Your Flawless Face

    • Flawless Face for A Smoky Eye
    • Flawless Face Products Guide
  • 5

    How to Do A Perfect Red Lip

    • Choosing A Red Lipstick
    • My Favorite Flattering Red Lipsticks
    • How to Apply A Red Lip

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Social proof: testimonials

“I’ve been really enjoying it! The products you suggested for me are super manageable. I’m getting a lot better with the eye makeup and learning how to make it more dramatic at night when I go out. My favorite thing though is that it’s all super easy to do and I can do some of it or all of it and I still look like myself! It only takes me about 10 minutes tops to do everything and I love that. And when I go out with my girlfriends and take photos, I look like I actually planned on going out and didn’t just head out on a whim without putting makeup on. ”

Lynette Boyle, Photographer  Lynette Boyle, Photographer

“Melissa has been doing my hair and makeup for my photo shoots, videos, and special events since we met when I first moved to San Francisco. After working with her, she is the only one I let touch my face. I loved the way she did my makeup and hair so much that she suggested a lesson to teach me how to do it myself. After my lesson with her, I started getting tons of compliments on my makeup and hair, which felt amazing. ”

Sarah Jenks, Ordained PriestessSarah Jenks, Ordained Priestess

“I feel so much better about myself now that I have some basic, quick makeup tips. My lesson was so so helpful! Melissa is great at explaining things in a way that makes sense. She also helped me learn how to mix my current products with new stuff which was great!!! I’ve definitely benefited from our session together. As a new mom I want to feel good about my appearance but I don't always have the time. Melissa’s tips helped me immensely!! I love that Melissa knows how to make natural makeup look like perfection. ”

Melanie Kluger, Watercolor ArtistMelanie Kluger, Watercolor Artist

“I totally recommend this class! I also love the written instructions, so helpful! It ignited the fire in me to do my makeup and it's not just about the makeup- it's about adding pleasure and carving out a little extra time for myself. I'm noticing a shift already. Thank you!”

Angela Korentang, CoachAngela Korentang, Coach

“I am really picky about my hair and makeup. After working in the cosmetics industry for nearly 9 years, I am rarely ever happy with the way other people do my makeup. It usually looks too caked-on, too heavy, too...not me. So when my friend Sarah Jenks suggested we hire Melissa for a photoshoot, I reluctantly braced myself for disappointment. Melissa blew my mind. My hair and makeup were not only exactly what I wanted, but done much better than I could do myself. Best of all, it still looked fresh at the end of the day, which included a 2-hour trip each way to the shoot, and a few hours of photographing out in the hot sun. I was amazed. Since then, Melissa is absolutely the only person I'll let touch my face. She's a master at her craft and I'm so grateful to have found her! ”

Nisha Moodley, Leadership CoachNisha Moodley, Leadership Coach

“I had so much fun in Melissa's class! I got to learn new tips and tricks, Melissa was incredibly patient, and it felt like a slumber party! ”

Breanne Hull, CoachBreanne Hull, Coach

“As a personal stylist and having a sister who is a makeup artist, I have to say I went into Melissa's class thinking I knew it all. Melissa actually taught me so many makeup techniques that I believe now helps my makeup look better in my everyday life! Melissa is gentle and loving, while also helping you draw out your natural beauty to present to the world. I love that Melissa really values showing the world a real you, instead of an overcontoured, unrealistic clown mask that I think many makeup artists can fall into. Thank you Melissa for helping me be able to show the world my best, most naturally beautiful self!”

Crystal Cave, Stylist & Founder of Poppy RowCrystal Cave, Stylist & Founder of Poppy Row

“My mom and I have always always wanted to learn more about how to apply makeup properly, but never known where to start, so I got us a joint lesson as a gift for my mom and it was such a fun and incredibly educational experience for us both! Melissa is as sweet as she is knowledgeable about makeup, and she took so much time to show us what brushes, products and techniques we should use to flatter our faces. We left our lesson knowing exactly which items in our makeup kit to get rid of, and which new ones to get to help complete a more polished look. I love that Melissa also had us practice applying makeup on ourselves. Thanks to her careful guidance, we both left the lesson feeling much more confident about being able to create both a daytime and nighttime look on ourselves. We loved the whole experience and I can't recommend Melissa highly enough, she is a true artist with hair and makeup!”

Carlie Statsky, PhotographerCarlie Statsky, Photographer

“I never really learnt how to do my makeup. Growing up my mom never wore make-up so I only ever picked up tips from magazines and things that my friends taught me. I did okay, but I felt lost ever time a line of brushes and various shades of anything were put in front of me. And let’s not even talk about false eyelashes. That’s until I spent a morning in workshop with the lovely make-up extraordinaire Melissa Hoffman. In one morning, I learned how to contour MY face, apply make up with ease so that I can run out of the house for groceries all the way to do my own make-up for a photoshoot. Thanks to Melissa I now have confidence with make-up and I’m the one that friends are asking for tips. Thank you Melissa for opening me up to a whole new way to express who I am and bring out my inner beauty.”

Dr. Ashley Abbs BA. RAc. TCMD. FABORMDr. Ashley Abbs BA. RAc. TCMD. FABORM

“My first experience with Melissa sharing her genius was during a group makeup tutorial. She taught me and roughly 10 other women how to create our own signature looks for photo-shoots. I've always been pretty good with makeup but Melissa had some great tips up her sleeve that made it easier, quicker, and made the look more effective for camera. I learned it doesn't take nearly as much makeup as one would think to create really powerful, and natural looks. Melissa is amazing at what she does and I'd highly recommend that if you have the opportunity, to work with her. ”

Melissa Frederick, Coach & PhotographerMelissa Frederick, Coach & Photographer

Meet Melissa

Makeup Artist & Life Coach

Melissa Hoffmann

Melissa Hoffmann

Makeup Artist & Life Coach

Melissa is a professional Makeup Artist and Life Coach living in Sacramento, Ca. Melissa has been doing makeup and hair for luxury weddings, commercial and lifestyle photoshoots for the past 12 years. Melissa became known for her effortless and natural beauty looks, and because of this she became sought out by women who wanted to look like themselves, but like an elevated version of themselves. All of her clients would tell her how they wished she could do their hair and makeup every day, and how they felt like she made them look like the best versions of themselves. Melissa would often hear from her clients how they never wore makeup because they didn't know how to apply it, and when they had tried to learn from YouTube or the makeup counter it became overwhelming so they stopped trying. She realized that there was a need for women to learn how to do their makeup in an easy way that helped them look natural and like an elevated version of themselves. After working as a highly successful makeup artist for several years, Melissa received certifications as a Life Coach and Intimacy & Trauma Informed Coach. Her mission is to help women feel confident and like the best version of themselves so they can live a life that lights them up. Melissa lives with her husband, adorable toddler son, bunny and senior chihuahua. They all enjoy snuggling on the couch, watching good TV, and eating yummy food and wine (wine only for mommy and daddy!).

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